What's the dress code in Capgemini

Came to stay

According to the study by Capgemini and the IFH Cologne, many new customers in e-commerce will continue to use the services used during the Corona period.

500 consumers in German-speaking countries were asked how the corona crisis had changed their purchasing behavior. What is striking: 44 percent bought something online for the first time that was previously only available in brick-and-mortar stores. Home delivery (75%), independence from opening times (63%) and the wide range of products (59%) were named as the greatest advantages. The lower risk of infection (54%) and the elimination of the mask (34%) were also relevant factors.

Hellmuth Leinfellner, Head of Digital Customer Experience at Capgemini in Austria, sums up: "The corona crisis has accelerated developments and trends in the retail industry in many ways that have become increasingly apparent in recent years - in particular the shift towards more online purchases. The big question now is whether the consumer behavior of the newly acquired online customers is also increasingly geared towards online in the long term. Our study shows that once customers are satisfied with their online shopping, their shopping behavior will continue to move online more in the future. "

Also in the future, e-commerce will play a more important role than before, because many of the new customers will continue to shop online. 78 percent of first-time online shoppers will likely continue to order clothes digitally, 76 percent for books and 74 percent for toys. Around 60 percent of new customers will buy groceries and other everyday products online again, with the proportion of "definitely not" votes in this category being the highest at 20 percent.

The complete study can be found free of charge on the Capgemini website.