How can I become more convincing

Persuasiveness: Learning to convince

To be convincing, can be of great importance in a wide variety of situations: you can convince your boss that you are the best choice for an upcoming promotion, you can convince colleagues of your proposed solution to a problem or you can make it clear to a customer that your offer is the best what he will find. In a nutshell: Persuasiveness can open many doors for you in your job. That all sounds very promising, but how do you become more convincing? We have 6 tips collected, with which you can learn to convince ...

Persuasiveness: What is said is not the only thing that matters

If you want to convince someone, you usually think of them first correct choice of words. What should i mention What information is relevant and what should I leave out? These questions are certainly helpful when it comes to persuasion. So if you choose your words carefully, you have one small advantage to those who just start talking intuitively.

The bad news, however, is that the words alone are only in a few cases enough to convince a customer of a new and innovative campaign, for example. In addition, it is primarily a question of how much that decides Persuasiveness you possess: How do you get your words across?

Whoever packs and transports what is said correctly can attract the audience more easily and with a higher success rate. If this seems difficult to you, you will surely like the good news: You can learn to be convincing!

Persuasiveness: Why it's worth it

So far, persuasiveness has seldom been found as desired soft skill in job advertisements, but it is still becoming more and more important for a career. Especially in direct cooperation with customers, but also in project work, a convincing demeanor is a great advantage be.

But it is also worthwhile in other areas of professional life to have a strong persuasiveness to own:

  • negotiation skills

    Regardless of whether in price negotiations with customers and suppliers or in salary discussions with your own boss - if you are convincing, you have a better chance of expressing your point of view and obtaining the consent of the other.

  • motivation

    If you can convince your colleagues and employees of a task and the underlying goal, you will also be able to arouse their motivation. A great advantage to achieve good performance - and to score points with the boss.

Persuasiveness: This is how you learn to convince

For some people it doesn't seem to take any effort to convince others. You just have that certain something charisma and pulling someone over to their side seems easy for them. Unfortunately, not everyone is blessed with this talent, but that doesn't mean that it can't be developed.

With enough practice, you too can learn to convince others. These 6 tips for more persuasiveness help you:

  1. Use your body language

    Whoever you are talking to, remember that the person you are speaking to has a keen eye for your body language. As a rule, it will not be difficult for your counterpart to judge whether your body language matches your words. In other words: Even the most convincing words fizzle out without effect if the body language is incorrect. Pay particular attention to an open attitude and eye contact. If these points are missing, the impression quickly arises that something is being concealed.

  2. Always listen carefully

    Persuasiveness is not just about speaking yourself, it is also based on listening skills. That may sound a little contradicting at first, but it is quite logical. In order to convince someone, you must first understand what position your interlocutor takes and what reasons lead him to believe. If you know these points (by listening carefully), you can start right there with your persuasion - and achieve success.

  3. Be aware of how fast you are speaking

    In a study, scientists from the University of Michigan were able to show that the speed of speaking has a great influence on persuasiveness. You will therefore achieve the best results at a speed of 3.5 words per second - a medium speaking pace. Whoever speaks faster sounds as if he is trying to hide something. Talking slowly seems disinterested. You should also take breaks when speaking, otherwise the lecture will sound like it has been memorized.

  4. Look for similarities

    Many people are more inclined to be convinced if they find their counterpart sympathetic. You can achieve exactly this effect by finding common ground. Same university, same former employer or children of the same age? The more sympathetic you are to your counterpart, the higher your chances of convincing them.

  5. Always choose direct contact

    Unpleasant concerns in particular are often brought up on the phone or by email, but the best way to convince someone is still direct contact - even 34 times better. You can look the other in the eye and don't have the feeling that something is hidden. So next time it is better to make an appointment instead of discussing something directly on the phone.

  6. Realize the power of a touch

    It will certainly take a bit of effort at first, but with a little practice you can increase your powers of persuasion through the power of touch alone. A friendly touch on the arm can already be enough to increase your chance of convincing your counterpart. Note, however, that this trick is not appropriate in all cultural circles.

Men with deep voices are more convincing

Finally, an extra tip for all men: One deep voice increases persuasiveness in males. Unfortunately, this can only be partially influenced, but if you know that you have to do some persuasion, you can consciously pay attention to the pitch.

For women, by the way, could have a similar effect not established become. However, the tips above are not gender specific and can be used by both women and men more persuasive power help.

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20th February 2018Author: Jochen Mai

Jochen Mai is the founder and editor-in-chief of the career bible. The author of several books lectures at the TH Köln and is a sought-after keynote speaker, coach and consultant.

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