Does Facebook spoil today's generation or not
: The youth of today: who is actually Generation Z?
After X and Y comes Z for future: Who is this young generation Z that follows the infamous Ypsiloners? Who are the young people born after 1995? How do you live? What do you want? And: will they change our society?
The scientist Michael Haller writes in his book “What do you want?” About Generation Z: “They already got to know social media, especially YouTube, Instagram and Facebook, while they were still in elementary school.” According to Haller, YouTube in particular is between 15- and 21-year-olds have become an important hub. Not Claus Kleber and Caren Miosga explain the world to them. On the contrary: The young people deal with their YouTube stars like LeFloid, Dagibee or the Lochis directly and at eye level about world events.
Fast, faster, Z
If you can't keep up with Twitter, you should take a look at Snapchat - Generation Z's “instant messaging service”. Messages and pictures that you send are only visible for a few seconds and then destroy themselves, so to speak. But anyone who now believes that these very young digital natives, who are much more tech-savvy and faster than the Ypsilonians, would also be Generation Y in theirs Trumping demands for more meaning and self-realization is wrong.
Pragmatic realists with no vision
Self-realization in the job does not seem to be so important for Generation Z, as the scientist Christian Scholz writes in his book "Generation Z. How it ticks, what changes it and why it infects us all". Perhaps the Zler are simply more relaxed than their predecessors, who were between their mid-20s and mid-30s today. Pragmatic realists without the vision of Generation Y - that's how Scholz's description of Generation Z could be summed up.
More distant relationship to work
While the Ypsilonians like to work more when they are passionate about a project, the Zler are less enthusiastic when it comes to overtime. They are more distant from what they do and do not necessarily identify with their job. This also means that they can more easily differentiate themselves and demand a clear separation of leisure and work, as the professor for personnel management writes, who evaluated US studies for his book and included his own experiences from the classroom.
Together with his students, the lecturer at Saarland University has created a small encyclopedia on Generation Z. These include keywords such as “job security”, “fixed wage principle”, “maximizing the lust for life”, “loyalty deficit” and “selfie”.
"Work-life separation instead of work-life bending"
According to the scientist, the very young adults are not as hyper-flexible as the Ypsiloners. “Work-life separation instead of work-life bending,” writes Scholz in his book. While it is important for Generation Y to achieve a balance between the increasingly blending areas of leisure and work, according to Scholz, the people of Zer consistently reject mixing the two areas.
Generation Z wants clear boundaries between work and leisure
According to the scientist, especially those whose lives took place not only offline but also online almost from birth, who experience the dissolution of the digital and analog world, want clear boundaries again. Accordingly, the Zler want clear guidelines and structures in their job - after all, they already know these from their bachelor and master studies. The young adults would like regular working hours, a fixed salary and closing time at 5 p.m., on Fridays also at 2 p.m. The weekend should be free from any job thoughts or professional ambitions. In general, leisure is important for the Zler. YOLO - You only live once - has become a motto of her youth.
Zlers are used to being praised
The question of the meaning, the “why” - which was in the foreground for Generation Y, who is constantly questioning itself, seems to take a back seat for Generation Z. “At the moment, Generation Z likes itself as a courted target group who dictate conditions can ”, says Scholz. The children of the helicopter parents, who collect hearts on Instagram and like thumbs on Facebook, also want to be constantly praised in their professional life.
The Huffington Post even judged "disloyal, pampered, vision-free", but the Zler can also be seen more positively: youth researcher Klaus Hurrrelmann, who does not see the next generation of Ypsiloners in his book "The Secret Revolutionaries" from the year 2000 onwards With reference to the “World Vision Children's Studies”, a very “self-confident” generation is growing up, “which, in view of the improved working conditions, does not put itself under as much pressure as the previous one.”
Not so much in crisis mode as Generation Y.
Because: "In comparison, their future prospects seem more secure and structured, precisely because they do not grow as big in an economic crisis mode as Generation Y. From today's perspective, this young generation will no longer experience any drastic problems on the labor market."
According to Hurrelmann, this should again lead to “increased commitment to community and public concerns.” It remains exciting with Generation Z in any case: “Perhaps they will become one of the self-confident connoisseurs?” Says Hurrelmann. "Your real shape will only be able to be identified in about ten years."
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