What's your favorite indie album

5 promising promotion tips for indie artists

'I'm old fashioned, I make lists'

As a musician who lives in Berlin, I mostly play in bars, cafes and theaters and rarely appear in large venues that are backed by professional promoters and large promotion campaigns. I'm old-fashioned when it comes to promoting my music. I just try to tell as many people as possible that I'm going to be performing or releasing new recordings. I have hired promoters in the past, but in the end I found that word of mouth works best with my level of awareness. Whether people come to a concert or listen to new recordings largely depends on the energy and resources I put in.

The more time you have before an event, the better. Let everyone know as early as possible so people can put the date on their calendars right away. The more energy and resources you have, the greater the chance of success; also ask friends and family for their support. I find it absolutely necessary to make multiple lists and always keep it up to date. Lists of potential venues, radio stations, magazines, record stores, record labels, blogs, promoters, etc. But the most important one is the fan list.

1. The book with the mailing list

My favorite resource for promoting my music is my mailing list book. No matter where I perform - I always bring a sketchbook with space for entries and leave it open with a pen in the middle. One can do his E-mail or leave comments, drawings or the like. Fans like that. In the meantime, I've already accumulated a few books full of email addresses and fond memories. I use the email addresses to every few months send out a list of my concerts and new publications.

I also use email subscription services online, but I couldn't cope without my physical mailing list book. Then when you put out your own book, don't be surprised - especially if you're performing in front of a younger audience - if there are a few strange entries, such as love letters in languages ​​you don't know or exceptionally immature scribbles of various parts of the body. Most people become theirs Appreciation for you and your music Express yourself by writing something special and they will leave your email.

2. Blogs

Send your EPK and info about upcoming gigs and releases to music blogs - there are so many of them! Most bloggers who write about music have a genuine interest in music. They are sure to be interested in your music too and will probably write something about you. The blogs you send your music to should be Make sense. For example, it makes little sense to send a promo email about a gig in Berlin to a UK blog or to ask a heavy metal blog if they discuss your folk album. Do some research online and find the contact details of the blogs that are useful to you. You can also record a promo video for any concert, tour, or release, etc., which can then be viewed on the blogs and your social media pages. Remember that you should have your concert dates and music online on as many sites as possible. Blogging your music is therefore a great way to get yourself more exposure.

3. Local radio stations and magazines

Get in touch with local radio stations and magazines. When I had just moved to Berlin, I took my guitar to the Radio Eins studio in the Admiralspalast and played a few songs outside in the courtyard. The presenter actually came out and listened to me. Ultimately, during the year she invited me to three half-hour live performances and interviews. Of course it was sheer luck, but it wouldn't have happened if I hadn't gone there and hadn't played in the courtyard! I've also written to journalists, including them taz here in Germany and luckily a one-page article and an interview about my release concert came around. Get in touch with local publications and radio DJs, can help you enormously in expanding your fan base.

4. Posters, flyers, stickers

Do you sometimes notice those lampposts or advertising walls that are pasted up like mummies with layers of weather-yellowed ribbon posters? This collaborative collage that doesn't look too bad? As soon as I get to such a work of art When I walked by, I can't remember a particular band or event. Nevertheless, it is worth using posters, flyers and stickers and placing them in places where they catch the eye. Clearly, you should hang your posters in the venue where you perform and everywhere near (in record stores, bars, cafes, train stations etc) where it Makes sense and where you'll likely notice the posters. I always have handmade paper made from special, roughly textured paper Business cards with digital download codes that I can give to people. I like the aesthetics of the handmade more than industrially produced merchandise. Sometimes I even make the posters for my concerts myself.

5. Get out there!

Go out to open mics and concerts in your community. I'm lucky because where I live, in Berlin Neukölln, there is an open mic event every evening of the week not far from me. I go to Open Mics to announce my next concertsto try out new live material on stage and around to network with other musicians. I think it's just as important to be involved in the local music scene and in the neighborhood as it is on the internet. The digital and the physical world go hand in hand and that's how I try to promote my music. I share the photos from my or other live concerts online with my fans. Meeting people, keeping lists up to date, and staying in touch online as well - these are the promotion strategies that work best in the long run.

Conclusion. If you as a DIY musician would like to progress step by step with your promotion strategy, then try the following 5 tips: 1.Make yourself a mailing list and send out a newsletter every month or two. 2.Submit your EPK to music blogs and online magazines. 3.Send your EPK to local radio and TV stations, magazines and newspapers. 4.Always have posters, flyers, stickers or business cards ready. 5.Get out there, attend as many music events as you can and get involved in the local music scene.

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