What do Google employees think of Apple

Employee carousel: Amazon is losing talent to Apple, Apple to Google

Chip expert switches from Apple to Google

The first few days of the new year are not only ideal for moving into new apartments, but are also traditionally part of the weddings for starting new jobs. The termination in October, the new job in the new year.

A fact that does not stop at Silicon Valley either. Shortly before the turn of the year, the big players poached each other from their employees here. The move of Apple employee John Bruno to Google is likely to be the most serious. The chip expert Bruno, who has been working on the integrated iPhone SoCs since 2012, will create for the search engine giant in the future and should take care of the first smartphone chip with Google branding.

This could make its debut in Google's Pixel phones as early as 2019 and should put the Apple competitor back on par with Cupertino or help not to lose touch. While Apple has been developing its iPhone chips on its own for years - most recently the company even presented the first GPU developed in-house with the A11 Bionic in the iPhone 8 - Google is still dependent on third-party providers.

Amazon loses talent to Apple

On the entertainment side, however, Cupertino can book a profit for itself. As reported by the entertainment magazine Variety, Apple's video department is said to have grabbed three Amazon employees who previously developed program content for Amazon Studios.

In addition to Tara Sorensen, who was responsible for the mail order company's multimedia children's range at Amazon Kids, Apple complements its already top-class team with Carina Walker, a manager for international markets, and Amazon's Business Affairs Chief Tara Pietri.

The new additions are supposed to help set up Apple's own Netflix competitor or to find a "Game of Thrones" show without breasts and will report to the two former Sony managers Jamie Erlicht and Zack Van Amburg, who will direct Apple's fortunes on television Direct cooperation with Eddy Cue.

Apple's TV efforts in 2017

  • In June, the company announced that the two former Sony managers Jamie Erlicht and Zack Van Amburg would direct Apple's television fortunes in the future and would work directly with Eddy Cue to do so.
  • In August, the Wall Street Journal reported on Apple's “content war chest”. Cupertino, "people familiar with the matter" had told the business paper, had planned around one billion US dollars for the production of its own video content in the coming year.
  • In September, Apple is said to have been interested in the distribution rights of the James Bond film series.
  • In October, Apple is said to have negotiated a deal with director Steven Spielberg for a remake of his TV series "Incredible Stories". Allegedly, ten new episodes are to be produced exclusively for Apple as part of this agreement. In addition, Apple is said to have started building a new department for TV in-house productions, which, according to media reports, has also found its own premises. Allegedly, Apple is planning to rent an approximately 8,000 square meter building complex in Los Angeles.