Who is the largest online fashion retailer
These are the largest online fashion retailers in Germany
Even if clothing and shoes are not among the most sought-after products in the Corona crisis, the online fashion trade makes millions in sales every year in Germany. We show the five largest fashion retailers on the internet - measured by net e-commerce sales in 2019. The figures come from the "ecommerceDB", a Statista database.
The fashion segment accounts for 25 percent of online sales in Germany. Last year sales in this market increased by nine percent. The forecast average annual growth rate (forecast before Corona) for the next four years is six percent.
The declining growth rate indicates a moderately flooded market. Another indicator of market saturation is the 17 percent share of online sales in the German fashion market, which means that 17 percent of the products in this market are bought online.
If we look at the three sub-categories of fashion, "clothing" is the largest. They account for 65 percent of sales in the market. The sub-category "shoes" has a 22 percent share of the segment and the sale of "bags and accessories" covers the remaining 13 percent of the market volume.
aboutyou.de (E-commerce net sales fashion 2019: 507.1 million euros)
aboutyou.de is operated by About You GmbH and is an online shop with national sales. Its net e-commerce sales are generated almost exclusively in Germany. With regard to the product range, aboutyou.de achieved the largest share in the "fashion" category. Products from the "Accessories" category are also part of the offer. The online shop started in 2014.
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