What is an online travel agency OTA
OTA hotel / tourism definition
What is an OTA?
There are two definitions for the abbreviation OTA in the hotel / tourism industry.
OTA: Open Travel Alliance
Founded in 1999 as a non-profit organization for the cross-system electronic exchange of information in tourism. Members of the Open Travel Alliance
More info: www.opentravel.org/
OTA: Online Travel Agency, Online Travel Agency or Online Travel Agency
Online travel agencies and travel agencies offer users the option of booking trips with a click of the mouse. This happens e.g. via so-called dynamic packaging. Hotel reviews, travel tips and other information are also available. Expedia, for example, is such a provider, whereby Expedia is a special case, as the company also acts as a tour operator to a small extent. Disadvantage of many OTAs: No or only poor telephone contact is possible.
The OTA income for some hotels now makes up 40 - 60%, depending on the destination. For the hotelier, the high OTA fees have become a problem that they can only counteract with skillful revenue management. It is therefore necessary to analyze all possible alternative sales channels.
TOP10 OTA 2020
Further information can be found in the entry online travel agent.
OTA Hotel News
Related OTA terms
> Price request to providers of direct booking systems
OTA hotel / tourism - a term used in tourism
Tags: What is OTA? Hotels, Hotels Porto OTA, Hotels PTA Service, Rollout
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