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BVDW ranking: The top 50 of the largest German digital agencies

The Bundesverband Digitale Wirtschaft (BVDW) published the Internet Agency Ranking 2019. Since 2001 the ranking has been collected together with the cooperation partners HighText iBusiness, Horizont and werben &verkauf.

Despite growth: "This year we see a respite."

In the past year 2018, the full-service internet agencies active in Germany grew by an average of 12.4 percent. The ranking comprises a total of 170 places whose digital agencies were able to turn over a total of 1.66 billion euros. This is an increase that is mainly taking place at the bottom of the ranking. The top 30 only grew by 3.5 percent in digital fee sales. Marco Zingler, Vice-President of the BVDW, emphasizes:

In the past few years there have been extremely large increases in the top 60 ranks, mainly due to acquisitions and mergers. This year we see a respite. Organic growth in the double-digit percentage range in the order of magnitude in which the top agencies are now, is difficult to achieve.

The first ranks play sapling-switch-yourself

Some places in the top 5 were shifted. Reply made the largest turnover - Digital Experience, in third place the year before, and thus landed in first place in the ranking. The agency group grew by 26.7 percent and was able to exceed the 100 million euro turnover limit for the first time. In 2018, the Plan.Net Group again took second place with 98.07 million euros, followed by the PIA Group in third place with 77.24 million euros. Valtech GmbH also made a jump from eighth to fourth place. Only 5th place diva-e slipped one place down compared to the previous year.

Influencers and AI: That was the result of the trend analysis in the agencies

In addition, the agencies were asked to assess various trends. New staff would be hired, especially for the area of ​​digital transformation. Marco Zingler explains:

Many agencies have also confirmed that topics such as the work-life balance of employees, the professionalization of influencer marketing or artificial intelligence have become significantly more important.

The complete evaluation of the trend query can be found here. The top 50 German internet agencies are listed below, along with their sales and growth compared to the previous year. However, not every German agency is taken into account. Only those who register and are approved can be placed. The following are permitted: Full-service internet agencies that are essentially entrusted with the conception, creation and technical implementation of digital solutions and that generate at least 60 percent of their fee turnover in this area with their own staff.

rankcompanyTurnover (million euros)Growth in%
1Reply - Digital Experience108,95226,7
2Plan.Net group98,0741,7
3PIA Group *77,23516,9
4Valtech GmbH73,50427,6
6SinnerSchrader Aktiengesellschaft67,01815,9
7mgm technology partner55,05710,3
8C3 Creative Code and Content GmbH53,14111,8
9SYZYGY AG45,85116,2
10] init [AG41,01619,9
11UDG United Digital Group *38,959
12fischerAppelt AG3712,1
13TWT Digital Group35,3350,7
14Dept Germany Marketing Holding GmbH32,438
15Namics [Germany] GmbH29,70549
16Sybit GmbH23,65134,9
17pilot Hamburg GmbH & Co. KG **23,092-12,6
20Ray Sono AG21,225,1
21denkwerk GmbH20,00631,8
23Experience One18,6
24Saint Elmo`s18,5299
25lack of resources17,86
26neuland - Büro für Informatik GmbH17,25212,2
27dotSource GmbH16,1347,9
28antwerpes ag14,2062,8
29Neofonie GmbH12,3798,5
30Exozet Berlin GmbH12,278
31Danger! GmbH12,2398,1
32Mindcurv GmbH12,169
33The office at Draht GmbH11,8716,3
34i22 Digital Agency GmbH11,1820,2
35Grow Digital Group10,361
37Scholz & Volkmer10,054-8
38add2 GmbH9,841-9,1
39Appsfactory GmbH9,28743,7
40alphasystems gmbh8,82,3
43brandung GmbH & Co. KG8,26118,3
44HIRSCHTEC GmbH & Co. KG8,17259,2
45communicode AG8,03720,2
46pro! vision GmbH7,8376,7
47mediaman GmbH7,777-9,6
48Inviqa GmbH7,67759,3
49Netzkern AG7,4273,7
50sunzinet AG7,4214,7