Are SEO meta tags important 1

Why meta tags are so important for your online marketing

May I ask you something?

Why did you click on this article?

Maybe the headline caught your eye or the description caught your attention.

Perhaps you opened this article because you trusted the source where you found it.

If you found the article using a search engine, that still doesn't explain why you're reading it now.

It's because of the meta tags.

Meta tags are the foundation of any SEO strategy and the first thing to look out for when building a new website.

You cannot attract organic visitors without meta tags.

The creation of meta tags doesn't take long either, but it is extremely important.

Because 93% of all online experiences start in a search engine.

This is why marketers spend so much time on their SEO campaigns.

Organic search traffic is the holy grail of SEO.

Your content must be readable and interesting in order to appeal to users and search engines alike.

There is a special system.

Much like a library or bookstore system for organizing books and archives.

Let's look at these basic elements now.

The heading and description make up almost the entire entry.

If these tags didn't exist, Google would just display the URL.

Title and description tags are the most important tags for SEO, but this is not only crucial for digital marketing.

Digital marketing uses even more tags to improve page rank and the overall user experience.

As with search results, these tags have an impact on your digital presence and the way your website is handled.

Machines can easily read URLs. If I were to write articles for machines, my website would look something like this:

Google prioritizes certain tags because they provide context to users.

And since I run my website for real people, it looks like this:

And that's exactly what marketing is all about. To real people.

In this blog post, I'll cover meta tags. I'll show you why they are so important and how you can use them skillfully for your digital marketing campaigns.

The devil is in the details.

Are you ready?

How meta tags influence brand image and click through rates

A book should be judged by its cover. After all, that's what bindings are for.

Your headline and description are the cover of your website. They are the first impression you make on your visitors.

It's not just about search engines, it's how we perceive the internet.

Most blogs and podcasts use RSS feeds.

Here is the Reuters RSS feed - one of the most widely read news feeds online.

As with Google, the headline and description are also highlighted here.

So it is a template.

Reddit is a no-frills link aggregation site.

Reddit relies on headlines and images to get entire conversations going.

Meta tags are as important as the correct format of a business email.

You can of course write whatever you want, but a certain level of professionalism is required.

Even Amazon uses a picture, a headline and a short description to showcase its products.

The tags are your elevator pitch.

You only have a certain amount of time and little space to tell your complete brand and product story.

It's not difficult, but extremely important. You have to do everything right!

Under no circumstances should you overlook this detail and only take care of everything else, otherwise nobody will see the rest of your content.

Here is a diagram of Smart Insights. It shows the 7 cornerstones of a 2017 digital marketing strategy.

All channels must always be maintained.

We all already know how meta tags affect SEO. But that's just one element.

With meta tags, email marketing and marketing automation is much better possible because information is provided for email link.

Tags are important elements that determine the appearance of my automated social media post.

When your content is shared by other bloggers, YouTubers and social influencers (and micro-influencers), tags make your life easier.

Tags are, so to speak, the packaging of your product.

If the packaging is wrong, your product will not be bought either. No matter how good it is!

Which approach is the right one to implement tags correctly?

Good news!

That's exactly what I'm going to explain to you now.

Meta Tags Best Practices

There are an infinite number of HTML tags that can be used for websites.

But today we only want to deal with the most important tags.

We'll start with the day that led you to this article today.

1. Title tags

Technically, this is not a meta tag at all, but it appears in the heading and is used like a tag.

As of July 2017, the character limit for title tags on Google is 78 on mobile devices and 70 on desktop devices.

But that doesn't mean you should take full advantage of all the signs. I still recommend 60 characters.

Long-tail keywords are important.

Here are the best search results headlines for "How To Make Content Marketing Effective".

If we add a year, we get completely different results: “How to make content marketing effective in 2017”.

Some users prefer basic knowledge, others up-to-date information.

By adjusting the title tag, we can influence which search queries we want to be placed for.

Of course we would like to appear in all search results, but that is not feasible for me.

Your key term must appear in the headline, otherwise you will be lost in the search results.

When I search for “The Best Tacos in Tucson”, restaurants still come up on page 10 under Del Taco.

That's a shame!

Any of these small businesses could significantly improve their results and sell a lot more tacos if they included "The Best Tacos in Tucson" in their title tag.

Here is the HTML code of the title tag that is placed in the header of the webpage.

<head>

<title>Die beste Überschrift, die mir auf die Schnelle eingefallen ist</title>

</head>

In WordPress you can easily give your site a headline.

You really can't overlook that.

And that's it!

2. Image tags

Image tags are actually not part of the meta tags either.

However, they are used by search engines, link aggregators and other sites to classify your website.

They consist of two image descriptions that are combined into one day.

This is what the HTML looks like:

<img src=“Bild.jpg” alt=“Bildbeschreibung” title=“Bild-Tooltip”>

Both the alt and title tags should be tweaked.

The title (tooltip) is the small description that appears when you move the mouse pointer over the image.

The alt text appears if the image cannot be displayed (or is read out if blind and visually impaired people visit your website).

When you upload an image to WordPress, you will be asked to enter the title, the caption, the alt text and a description.

The more fields that are filled in (even if all fields contain the same information), the easier it is to find the images in the search.

Around 20-60% of all Google traffic is directed to websites that contain optimized graphics.

Why shouldn't your website be one of them?

It's also a question of accessibility.

There are 58,200 people with visual impairment per 1 million population in the United States alone.

This is a large part of the population who would not have a good experience on your website without alt tags.

You should optimize the images on your website for people and search engines alike.

3. Description tags

The meta description gives you the chance to promote the content of your website.

There are only 160 characters available that have nothing to do with the Google search algorithm!

I will say it again. The description is important for the user experience.

A good description leads to a better click-through rate.

This is what the HTML looks like:

<head>
<meta name=”description” content=”Dies ist der Text, der in den Suchergebnissen angezeigt wird.Lesen Sie weiter, um mehr über Description-Tags zu erfahren.”>
</head>

Without a meta description, Google will display a random sentence to describe the content of your website.

But that doesn't have to be a bad thing.

This post has no meta description (I rarely use it) and still comes off quite well.

Of course, my blog is teeming with relevant content in short sentences. Most of them make a good description.

Still, it doesn't hurt to enter some additional information to make your content more searchable.

4. Robot noindex and nofollow tags

Robot meta tags are not always necessary.

By default, all content on your website is indexed as a "follow" by search bots and web crawlers.

However, if you want to forward the bots, you need a robot meta tag.

Here is a noindex HTML code:

<html><head>
<meta name=”robots” content=”noindex” />
(…)
</head>

This code is in the header and tells the search engine that this page should not be indexed.

This tag is very useful in the case of duplicate content, which your customers / readers can use, but which should not be attributed to them.

Here is the HTML for robot nofollow.

<meta name=”robots” content=”nofollow”>

This code is used for links that should not be supported.

I do not support links that my readers leave in the comments section. The nofollow tag in the comments section keeps the page clean for bots.

Here's a great infographic showing when and how to use nofollow tags.

Now let's turn to one of the most controversial meta tags.

5. Keyword tags

Keyword tags are not used to determine the search ranking of a page.

Here is the HTML:

<meta name=”keywords” content=”HTML, CSS, XML, JavaScript”>

I tell my SEO clients that they can ignore keyword tags because they have no impact on SEO.

Even so, they are not useless. They are quite useful when using WordPress.

Keyword tags and categories can help Google determine which pages on your website should appear in search results.

In addition, a page is created in WordPress that can also be indexed.

If your blog posts are built around long-tail keywords, tag and category pages will cover shorter keywords.

Categories can be offered in URL format and thus provide another key term.

This can be done in WordPress under Settings - Permalinks to be set up.

Using this format gives your content more context.

Google loves context!

Keywords also provide an overview of the number of pages per keyword.

You can use this information to plan your editorial calendar.

6. Viewport tags

You probably don't worry that much about viewports, but they are especially important for mobile search queries.

On mobile devices, websites are displayed as a pop-up window known as a viewport. It exceeds the width of the device used.

It looks like this:

Programmers can adjust the size of the viewport to create a mobile-friendly version of the website.

WordPress users can check this tag to find out more information about their template.

You've probably never heard of this unless you're a programmer.

As Google places increasing emphasis on mobile-friendly websites, this meta tag can make all the difference between success and failure on mobile devices.

Now that you know why meta tags are so important and how they work, I'll show you a few of my favorite programs that you can use to edit your meta tags.

Free programs to review and edit meta tags

1. Yoast SEO plug-in for WordPress

Yoast is a great SEO plug-in for WordPress and one of the most popular programs for optimizing SEO and meta tags.

With Yoast, you can revise your pages and posts so that they are shared more often on social media. You can optimize the SEO of your website and update meta tags.

With Yoast, it only takes a few clicks and a few seconds to add new meta tags.

You get the hang of it quickly.

And that's exactly why a lot of people forget how important meta tags really are!

With Yoast, you can even enter focus keywords that won't be added to the meta tags. These are only used by the backend program to analyze your contribution.

2. BuzzStream Meta Tag Extractor

If you want to get a quick overview of your competitors' meta tags, the BuzzStream Meta Tag Extractor is just the thing for you.

All you have to do is enter the URLs and meta tag information will be displayed.

You can even download a CSV file and quickly create detailed lists.

This way you can organize your data in case you need quick access to information.

This free online tool does its job with no frills.

3. SEOCentro Meta-Tag Analyzer

The Meta-Tag Analyzer from SEOCentro is ideally suited to check your own website and the pages of your competitors.

Enter any URL for detailed information on the website's meta tags.

The color scheme makes verification even easier.

The descriptions are understandable and red or yellow markings are explained.

If you scroll down further, you have access to keyword analyzes that can be used for the next keyword research.

The example shows that the image keywords on my website urgently need to be revised. I am well aware of this, but have not yet had time to deal with this matter.

We are nearly finished. But since it has to do with the topic, I want to briefly address the remaining meta tags.

I've already covered the most important ones, but there is a lot more.

I ignored the rest of the meta tags because they are not important to me, but you are welcome to use them.

Meta tags that you don't have to use, but can use

Here is an overview of the HTML meta tags:

The author tag can be used to tell Google who wrote a particular article.

Author tags used to be important for search results. Now they are no longer. However, you can still use them if multiple authors write articles for your blog.

WordPress adds this information when multiple users post for a website.

It's basically a matter of honor.

The other parameters should already be controlled at the server level.

I ignore them, but you don't have to do it the same way.

You can enter further information to your heart's content and mood.

It doesn't have a direct impact on search results, but it doesn't do any harm either.

Conclusion

Meta tags are the basic elements of HTML.

They used to be important signals to tell search engines what content could be found on your site.

The internet (and our relationship with the internet) has evolved since then.

Contextual search, AI voice assistants and mobile devices have changed the way we interact with content on the web.

Search engines want to find the best content for the user, which is why meta tags are becoming increasingly less important.

Still, some are. z. B. Title and description, more important than ever.

Even if less metadata is used than before, the first impression you make on bots and people is still important.

What do the meta tags on your website say about you?

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