What is the average media content

Big salary report: This is what the media and publishing industry deserves - and so little do the journalists

Where do Germans earn the most? The Study carried out by Xing among its members provides an insight into the average salaries of specialists and executives by industry and field of activity, region, company size and age in Germany. The gross average salary of specialists and executives is 70,754 euros. First place on the list of top earners is occupied by employees in the real estate industry with an average gross salary of EUR 88,040, followed by the pharmaceutical and medical technology industry (EUR 83,267) and the insurance industry (EUR 79,816).

More than in PR, less than in construction

The average salary in the media and publishing industry is significantly lower at 64,935 euros. That is more than in the public sector (56,142 euros), but less than in the telecommunications industry (72,063 euros) or in construction (65,793 euros). You earn significantly worse in marketing and PR: Here the average salary is 54,730 euros per year.

However, the journalists still rank among them. The average gross monthly income (as of 2017, source: LohnSpiegel) of salaried journalists / reporters is 4277 euros, or 51,234 euros over the year. The income gap is still extremely wide here between the sexes. Women get an annual salary of 41,700 euros, while their male colleagues bring home 57,180 euros. A plus of 27 percent! An editor earns an average of 3844 euros a month, an online journalist around 3609 euros.

The Stepstone job portal came up with far worse figures in 2016: According to this, journalists earned 29,993 euros after two years, get 36,360 euros with three to five years of professional experience, increase to 44,957 euros after six to ten years and earn an average of 47,500 euros after ten years - each an academic degree required.

The salary structure by federal state paints the following picture in 2019: Employees earn the best in Hesse (76,972 euros), Bavaria (75,931 euros) and Baden-Württemberg (72,526 euros), with Mecklenburg-Western Pomerania (52,929 euros) and Saxony (53,793 euros) at the bottom ). The media metropolises Berlin (65,338 euros) and Hamburg (68,265 euros) make up the middle field.

The gap between East and West remains considerable: while the respondents employed in the old federal states stated an average gross income of 71,827 euros, in the new federal states it is only 55,342 euros - that is almost 23 percent less salary.

Trend: meaning beats salary

One in four respondents in Germany and Switzerland also stated that they were specifically looking for a new job; in Austria it is one in five. Around 53 percent of all respondents are satisfied with their current job, but are still open to attractive offers. This is reflected in the change rate: every second respondent has changed their job in the past five years, more than every tenth respondent even twice.

The meaningfulness of jobs is becoming increasingly important: every second employee would accept a lower salary for more meaningful work - in Switzerland it is 62 percent of those surveyed. In addition, one in ten would be willing to change jobs for work that is socially relevant. This is particularly important to younger generations. One in three of the 35- to 45-year-olds surveyed stated that they place more value on the meaning of their work than on money.

Germans extremely dissatisfied with their wages

Nonetheless, salary is a sensitive issue. Around every second person in the D-A-CH region is dissatisfied with their salary. This is particularly pronounced in Germany: 56 percent consider their gross wages to be inadequate. In Austria it is 47 percent, in Switzerland 43 percent. The main reasons for the respondents are wages below the market average, unpaid overtime and the comparison with colleagues. A quarter of those who are dissatisfied in Germany and Austria think that they earn more despite having the same role. In Switzerland, this is the case for a fifth of those surveyed.

The desire for clarity is great. A full 80 percent of those surveyed are in favor of salary transparency within their company. Around 71 percent would like to determine their own income. And not just theirs, Germans, Swiss and Austrians all agree. Every second person would like to have a say in that of their colleagues and superiors.

For the salary study, Xing carried out a large-scale survey of 22,000 members in German-speaking countries, including over 17,000 from Germany and more than 2,500 users from Austria and Switzerland. Public service workers and civil servants, founders and owners, self-employed, freelancers, retired workers, students and the unemployed were excluded. The salary details refer to the specified gross annual salary including bonuses, Christmas and vacation pay.