What are some interesting startups in Singapore

Singapore presents itself as a global hub for innovation in the ASEAN region

Singapore uses a strategy of innovation partnerships to attract startups and medium-sized companies. On December 9, 2020, Singapore's global and hybrid event platform SWITCH 2020 will have its own forum aimed at networking companies from Germany and Singapore. Innovative start-ups and medium-sized companies from Germany use Singapore as a springboard into the Asian markets.

On December 9th Germany Singapore Business Forum Connect (GSBF Connect) is a joint hybrid event organized by Enterprise Singapore (ESG) and the Asia-Pacific Committee of German Business (APA). It is part of a global event platform, the Singapore Week of Innovation and Technology SWITCH 2020. Six top companies from Germany - Lufthansa, BSH Hausgeräte, LafargeHolcim, Erbe, DHL and Volkswagen Group Logistics meet innovative startups and SMEs from Singapore and around the world.

Four Startups from Singapore, who specialize in smart nation, AI, food technology and sustainability, will present innovative solutions to investors and scouts from Germany. Several startups from Singapore have already found access to the innovation centers and Test laboratories German partner. Infineon and the founders of Xnergy and SAP have developed Pulsifi innovations to market maturity.

Six startups from Germany were there

Conversely, six startups from Germany made it into the top hundred of one of the largest competitions for startups in the Asia-Pacific region: the SLINGSHOT, which is also part of SWITCH 2020. At the start are apoQlar GmbH, Casablanca.AI, LiveEO, MedaPlus, Neohelden GmbH and Pumpkin Organics GmbH.

The deepening of the cooperation between companies from Singapore and Germany has long been part of bilateral efforts. Peter Ong, Chairman of Enterprise Singapore, on Singapore's role as a Hub for Asia: “Singapore has built a very stable research and development ecosystem. We expect a growing number of partnerships between innovative startups and SMEs from Singapore with German companies, which will accelerate the industrial and digital transformation of our two economies. "

Prof. Axel Stepken, CEO of TÜV SÜD AG and ASEAN spokesman for the Asia-Pacific Committee of German Business, also expects technology impulses from innovation partnerships with Singapore: “Germany and its companies, especially small and medium-sized enterprises, are in favor of engineering and ability known to find sustainable solutions to pressing problems. From Singapore we can learn to be much more open to new technologies. ”

Companies have a presence in Singapore

As a platform, GSBF Connect supports initiatives that want to network Singapore with startups from Germany. One of them is the Germany-Singapore SME Funding Program, which ESG manages with AiF Projekt GmbH for the Federal Ministry of Economics. Industrial companies work together in the field of training and further education. The latest example is the partnership between the Singapore Polytechnic and TÜV SÜD, the SME from Singapore at the implementation of Industry4.0 supported.

Medium-sized market leaders use Singapore as a test environment for innovative solutions. “For us, Singapore is a safe haven that is free from instability and legal uncertainty. We are also driving our digital strategies for the Asian market from Singapore, ”says Dr. Gunther Kegel, chairman of the Mannheimer management board Automation specialists Pepperl + Fuchs GmbH.

Singapore has also developed into an important and independent location for the sensor manufacturer SICK AG from Waldkirch. “There are products that are exclusively developed in Singapore - so we're not simply talking about an extended workbench for the locations in Germany. When we focus on localization, we primarily invest in the competence of our employees on site, ”reports Dr. Robert Bauer, CEO of SICK AG.

Common values ​​in quality and standardization

Singapore has built a very stable quality assurance and standards enforcement infrastructure over the past fifty years, which is of key importance in innovation and R&D projects. SMEs from Singapore are masters of national and internationally recognized standards Regulatory requirements in all markets of the world and thus strengthen the trust in reliability among partners and customers.

Enterprise Singapore released in October as part of a more comprehensive Cooperation signed a preliminary agreement with the German Institute for Standardization e.V. and the VDE / DKE for areas such as artificial intelligence and mobility of the future. The Singapore Industrial Automation Association and the OPC Hub ASEAN have also entered into an industrial partnership to support SMEs in Industry 4.0 through further training and technical advice on the relevant standards. (ag)


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